Lately I’ve been doing a lot of studying on what branding is, how to develop a market, selling to your target audience, etc. Earlier I was going through a powerpoint presentation created by a guy named Marty Neumeier who is apparently huge in the arena of brand creation.

I have to say - it was pretty amazing. However, because of it, I now have to buy his book. There were a couple of great points in it that I want to throw out there to see if I can get some feedback.

In the presentation there is a point that states, “A brand is a person’s gut feeling about a product, service, or organization.” What does your production, service, or organization make someone’s gut feel? If it’s software, does it illicit an emotion? What do your services make someone feel? Has your organization created an emotional response for some reason?

Notice, he didn’t say that a brand is a person’s thought about a product, service, or organization - he said “A brand is a person’s gut feeling…”

I know at Freedom Church, it is a goal that you never leave without us making you feel something. There are definitely a few emotions we would prefer you feel, but I know that we would much rather you feel something than to not feel anything.

There are something like 3,684,000 churches in the world. What are you doing that would make people choose yours? Beyond that, What are you doing to keep people there?

I’d love to see some feedback so let’s hear it!

EB