Lately I’ve been doing a lot of studying on what branding is, how to develop a market, selling to your target audience, etc. Earlier I was going through a powerpoint presentation created by a guy named Marty Neumeier who is apparently huge in the arena of brand creation.

I have to say - it was pretty amazing. However, because of it, I now have to buy his book. There were a couple of great points in it that I want to throw out there to see if I can get some feedback.

In the presentation there is a point that states, “A brand is a person’s gut feeling about a product, service, or organization.” What does your production, service, or organization make someone’s gut feel? If it’s software, does it illicit an emotion? What do your services make someone feel? Has your organization created an emotional response for some reason?

Notice, he didn’t say that a brand is a person’s thought about a product, service, or organization - he said “A brand is a person’s gut feeling…”

I know at Freedom Church, it is a goal that you never leave without us making you feel something. There are definitely a few emotions we would prefer you feel, but I know that we would much rather you feel something than to not feel anything.

There are something like 3,684,000 churches in the world. What are you doing that would make people choose yours? Beyond that, What are you doing to keep people there?

I’d love to see some feedback so let’s hear it!

EB

…it takes me FOREVER to write an article.  I’ve started writing a series of articles on various production-related topics (the basics of an audio system, the right projector, etc). The thing is, I had forgotten how long it takes for me to write something when I don’t have an actual deadline or someone requiring me to get it done in a certain timeline.

Oh well, hopefully when I get back into the trend of writing some everyday, it will get easier.

On a related note, if any of you have ideas for an article or where I might want to publish it, please feel free to let me know. OR, if you want to write it and have me help you gain some exposure for it, just let me know.

Back to writing…..

I just watched the series premiere of the Fox show, “Fringe”. I have to say I really like the idea and that it’s got a lot in common with Lost. I can’t wait to see how this show develops.

Well the new website is up! Check it out at www.starvostech.com and see what a great job my friend Jason Foust did on the design.

As part of getting the website up, I’ve started an internet marketing campaign.  It’s kind of annoying when you type “Starvos Technologies” into Google and up pops two other websites before yours. I mean, seriously, I picked this name so that no one would have it - I didn’t think I would have to compete with my listings in online directories for the top spot on Google.

Anyways, after $20 with Google Adwords, I have had only 50 hits in 2 days. For those of you who aren’t really into the SEO & Online Marketing thing - that’s not a lot. Therefore I’ve just spent the last two hours combing through my keywords and meta tags to get to that number one spot with more hits. We shall see how this goes.

In other news, I’m looking for two sales people.  One for the Structured Wiring side of my business, and one for the video surveillance side - let me know if you know somebody that would be interested.

Alright, seeing as it is 2 AM (Almost) I am going to head to bed.  See you all in the morning!

- EB